Tourism 365 | ADNEC Group

Tourism 365

Tourism 365 Logo

Tourism 365, the tourism arm of ADNEC Group, is a tourism development company. The company was established in May 2021 to position Abu Dhabi as the region’s foremost destination for tourism and act as the channel through which ADNEC’s tourism strategy would be developed and implemented.

Tourism 365 aims to pave the way for the growth of the travel and tourism industry in Abu Dhabi, other emirates and the GCC, with an objective to increase its global footprint. Tourism 365 has four subsidiaries: Capital Experience, a full-service destination management company (DMC), Capital Travel, a 360° travel management company, Capital Holidays, a specialised tour operator and Capital Drive, a tourism transportation company. Tourism 365 operates Etihad Holidays, the Etihad Airways subsidiary, part of the Etihad network, taking it from a platform focused on the local market to a fully-fledged tour operator supplying online and traditional travel agencies with Etihad network holiday packages from key source markets.

Abu Dhabi Tourism

Why We Exist?

Increase the attractiveness of Abu Dhabi as a tourism destination.

Diversify offering, enhance guests experience and extend their stay.

Increase economic impact of tourism sector.

Visoin and Mission

Our Mission

To create a sustainable, vibrant and financially attractive tourism sector in Abu Dhabi, through building a portfolio of businesses that promote tourism and facilitate the growth of the tourism industry.

Our Vision

Abu Dhabi to become the leading tourist destination in the MENA region.


Tourism 365 will have two companies under its portfolio:

The companies will be involved in shaping new tourism offerings through collaboration with partners across the private and public sectors.

Strategic Initiatives

Strategic partnerships with tour operators (TOs) and Online travel agencies (OTAs)
Enhance performance of tourism assets transferred to Tourism 365
One-stop shop tourist offering
Leisure tourism offerings packages
Increase attractions in collaboration with key stakeholders

Key Partners & Sponsors

Contact Us

For any query please reach us on: