Abu Dhabi, UAE, 31^st of May 2023: ADNEC Group has received remarkable recognition during the Transform Middle East and Africa Awards 2023 ceremony, which was held in Dubai. During the ceremony, the Group won 5 awards across its portfolio of brands.

The Transform Awards Middle East and Africa is the only awards program that recognises the best brand work in the Middle East and Africa, and provides a platform to measure and showcase great work in the region. 

The awards honor excellence and reward innovation in branding, from major global agencies to small local businesses.

Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group said: “We are honored to receive this array of awards in recognition of the efforts and achievements of our talented teams in developing a brand that is driving the future vision of our wise leadership for economic diversification. These awards are also a testament to the leading position of ADNEC Group in the business and leisure tourism sector regionally and globally.”

ADNEC Group ranked first place in the “Best Brand Architecture Solution”, Best Brand Development Project to Reflect a Change of Mission, Values or Positioning” and “Best Brand Evolution (Corporate)” categories.  Additionally, the Group was named first in the “Best Visual Identity from the Professional Services Sector” and “Best Brand Evolution (Business)” categories.